Resources

Practical guides, market research, and tools designed for independent restaurant owners.

Guides

What Is a Good Food Cost Percentage for a Restaurant?

Learn what a good restaurant food cost percentage looks like, how to calculate it, diagnose changes, and improve margins without chasing one benchmark.

Restaurant Promotions: What to Run, When to Run It, and When Not to Discount

Learn how to choose restaurant promotions by objective, protect margins, target slow periods, measure results, and know when not to discount.

Restaurant Marketing Ideas That Actually Work for Local Restaurants

Practical restaurant marketing ideas for local restaurants, with a framework for choosing the right promotion, channel, and timing for each situation.

How Much Should I Charge? A Practical Guide to Restaurant Menu Pricing

Learn how to price restaurant menu items using food cost, contribution margin, local competitors, demand, labor, and real sales performance.

How to Know If Your Restaurant Is Doing Well: 12 Metrics That Actually Matter

Learn the 12 restaurant metrics that reveal sales, traffic, costs, margins, and trends—and how to judge performance against your own baseline.

How to Increase Restaurant Sales on Slow Days

Learn how to diagnose slow restaurant days, find what is actually causing weak sales, and choose targeted ways to increase traffic and revenue.

How to Find Out What Nearby Restaurants Are Doing

Learn how to monitor nearby restaurants, spot meaningful menu, price, promotion, and market changes, and know which signals deserve your attention.

How to Analyze Your Restaurant Competitors (Without Spending Hours Doing It)

Learn how to analyze restaurant competitors, track meaningful market changes, and turn pricing, reviews, menus, and promotions into better decisions.

How Local Events Affect Restaurant Sales — and How to Prepare for Them

Learn how local events affect restaurant sales, which events actually matter, and how to prepare staffing, inventory, hours, and promotions.

Best POS Systems for Restaurants in 2026: Toast vs Square vs Clover vs Lightspeed

Compare Toast, Square, Clover, and Lightspeed for restaurants in 2026, including pricing, payments, hardware, inventory, and best-fit use cases.